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Essential tools on digital entrepreneurship for the European youth

Youth unemployment is a critical issue across Europe. According to Eurostat, the youth unemployment rate in the European Union stood at 15.4% in December 2021.[1] This situation is even more concerning when you consider that young people are the future of Europe’s economy. Digital entrepreneurship is one way to address this challenge.

In this sense, the European project GameON tries to help the European youth to get into the world of Digital Entrepreneurship. But, starting a digital business can be challenging, and it requires a unique set of skills and tools to succeed. In this article, we will explore some of the essential tools that young people need to get into digital entrepreneurship.

  1. A strong digital presence: The first step in digital entrepreneurship is to establish a strong digital presence. This means having a professional website, social media accounts, and an online portfolio that showcases your work. You can use tools like WordPress, Wix, or Squarespace to build your website and platforms like LinkedIn, Twitter, and Instagram to establish your social media presence.
  2. A solid business plan: A business plan is a critical tool for any entrepreneur. It outlines your business goals, target audience, marketing strategy, financial projections, and other essential details. You can use online resources like the Small Business Administration or SCORE[2] to create your business plan.
  3. A network of mentors and advisors: As a young entrepreneur, you may lack experience and industry connections. That’s why it’s essential to build a network of mentors and advisors who can provide guidance and support. You can find mentors through professional organizations, business incubators, or online communities.
  4. Marketing and analytics tools: Marketing and analytics tools are critical for digital entrepreneurs to track their performance and measure the success of their campaigns. Google Analytics, Hootsuite, and Mailchimp are some of the popular tools that can help you with email marketing, social media management, and web analytics.
  5. Financial management tools: Digital entrepreneurs need to manage their finances effectively to stay afloat. You can use accounting software like QuickBooks, FreshBooks, or Xero to keep track of your income and expenses, generate invoices, and manage your taxes.

In conclusion, digital entrepreneurship can be a rewarding career choice for young people who have the skills, tools, and determination to succeed. By establishing a strong digital presence, developing a solid business plan, building a network of mentors and advisors, using marketing and analytics tools, and managing your finances effectively, you can increase your chances of success and build a thriving digital business.

References:

[1]Data extracted from the Eurostat data base: https://ec.europa.eu/eurostat/databrowser/view/UNE_RT_M__custom_5178703/default/table?lang=en

[2] For more information on this, view: https://www.score.org/resource/template/business-plan-template-startup-business