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GameON: Simulation game for digital entrepreneurship

To engage the main target of this project, which are young unemployed, GameON partnership created a simulation game, fully interactive and focused on promoting entrepreneurship and digital business among our target group.

Offering 4 different scenarios, this game allows the users to develop the following skills:
– Entrepreneurial Mindset
– Innovation and Entrepreneurship core
– Business Models, Business Canvas, Business Model You for Digital Entrepreneurs
– Digital Marketing.

It is also complemented with other competencies, such as complex problem solving, critical thinking, people management and coordination with others.
Each scenario is focused on extending a particular skill and, in addition to fulfilling various tasks in the game, there is theory content provided in an attractive ‘hidden’ way, so in case the user doesn’t know something, s/he can look for it within the game.

The pieces of information are not always available and at the same time and for some there are different requirements that make the game more interesting and challenging. The game includes different levels of complexity.
It is optimized for mobile devices (tablets), in order to have a greater diffusion.

GAME

Business Models, Business Canvas, Business Model You for Digital Entrepreneurs

Level 1 - Time for a business model

Introduction to the concept of Business Models, Business Canvas, and Business Model You
PLAY

Level 2 - Let's discuss our business model

Understanding the concept of Business Models, Business Canvas, and Business Model You by focusing on the details
PLAY

Level 3 - Becoming an expert on Business Model Canvas

Mastering the concept of Business Models, Business Canvas, and Business Model You by exercising critical choice
PLAY

Digital Marketing

Level 1 - Digital Marketing

In this scenario, we will learn more about digital marketing and its types.
PLAY

Level 2 - Focusing on Social Media Marketing

In this scenario, you will learn more about social media marketing and how to create social media strategies
PLAY

Level 3 - Lead Generation

Making the best strategic choices for your business has become an obligation if you want to achieve results
PLAY

Entrepreneurial Mindset

Level 1 - Entrepreneurial mindset or what it requires to be an entrepreneur.

General knowledge about the entrepreneurial mindset and why it is important to have it in order to be a successful entrepreneur.
PLAY

Level 2 - What would you do?

Specific entrepreneurial mindset tips on how to take action
PLAY

Level 3 - How to promote an Entrepreneurial Mindset

Advice and practices for developing an entrepreneurial mindset.
PLAY

Innovation and Entrepreneurship Core

Level 1 - Gap in the market

In this scenario, we will develop our creative thinking to develop innovative business ideas
PLAY

Level 2 - Human-cantered Design

In this scenario, we will go deeper into the design thinking process and approach the concept of Human-centred design
PLAY

Level 3 - Robot for life

Mastering the concept of Business Models, Business Canvas, and Business Model You by exercising critical choice
PLAY