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of digital tools, companies can create their target audience and offer them personalised content via

interactive marketing.

Interactive marketing can be achieved for instance with the participation in giveaways and contests

or even with the completion of questionnaires that customers could fill in while they navigate to the
website. These questionnaires are answered automatically by bots and recommend a list of suitable

products, offered by the company, according to the needs of each person. Another interactive

method can have the form of reminders for abandoned shopping carts or the offer of a discount
code to trigger the customer to complete the purchase. Emails and pop-up notifications about sales

or discounts to a variety of offered products can increase purchases. Final satisfaction surveys can

also provide valuable feedback for the business.

E-learning platforms such as Udemy, Coursera, and LinkedIn Learning offer a wide range of courses
and certifications, allowing young learners to dive deep into various aspects of digital marketing at

their own pace. Additionally, participating in online communities and forums like Digital Marketing

Reddit or joining industry-specific webinars and conferences provide opportunities for networking,

exchanging ideas, and staying updated with the latest trends and best practices in digital marketing.

These interactive activities and resources not only provide valuable knowledge but also foster a
sense of engagement and collaboration in the digital marketing community.

How can the GameON game help?

The GameON game will be a great opportunity for young people to obtain some valuable knowledge
on digital marketing. Through this practical experience, participants can choose between different

digital marketing methods, with the final goal to attract customers, while keeping a high level of

services and achieving the highest profit. This could offer a close to real-life experience and can

greatly supplement/complement the guidelines.

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