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Figure 7. Business Model Canvas.

Source: (University of Oxford, n.d.).

The Βusiness Model Canvas can work not only for describing organisational business models but for

describing personal business models as well (Clark & al, 2012).

Note the differences between the personal business model and the organisational one:

✓ In the Key Resource box of the personal canvas, you analyse yourself as an entrepreneur (your

personality, skills and the assets you own or control), while in the organisational canvas, the Key

Resources consists of a broader range of resources, such as other people (Clark & al, 2012).

✓ The personal canvas can include non-monetary Costs and Benefits, such as stress and
satisfaction respectively, while the organisational canvas includes only monetary Costs and

Benefits (Clark & al, 2012).

Interactive activities and resources

Now that you are familiar with the various types of Digital Business Models and Digital Business

Canvas, it is time for you to combine theory and practice!

The creation of a business canvas for your own company or simply your entrepreneurial idea can be
quite simple nowadays. Several online tools and platforms exist and are at your service to use them.

Examples include:

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