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Chapter 3.4: Innovation and Entrepreneurship Core

Introduction

This chapter introduces the Innovation and Entrepreneurship Core, a consistent initiative designed

to empower young people to overcome the challenges of unemployment by equipping them with

the skills and knowledge they need to excel as entrepreneurs in the thriving digital sector. Through

immersive hands-on training and exposure to cutting-edge technologies, this chapter unpacks the

tips and resources to achieve entrepreneurial triumph.

Useful digital tools for entrepreneurship and innovation

In addition to the fundamental principles and skills offered by the Innovation and Entrepreneurship

Core, there are different tools and resources available to empower young individuals in their journey
towards digital entrepreneurship.

Let's explore some of these key elements that can enhance your entrepreneurial capabilities and

foster success in the digital sector.

Market Research and Analysis

Understanding the target market is vital for any entrepreneur. Utilising market research tools and

techniques enables you to identify trends, consumer needs, and competitive landscapes. This

information aids in developing innovative products or services that cater to specific market

demands. Tools like Google Trends, Statista, and social media analytics platforms provide valuable

insights into consumer preferences and market dynamics.

Design thinking tools

Digital Design Thinking tools are software applications that facilitate the ideation, prototyping, and

testing phases of the design thinking process. You can use them to brainstorm with a team, thus
encouraging collaboration, even in a distance. It will help you solve problems, design new products,

while being creative and innovative. Tools like Miro (whiteboarding), Figma (real-time

collaboration), or InVision (prototyping) ease the workflow and collaborative work.

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