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Chapter 3.3: Business Models, Business Canvas, Business Model You for Digital Entrepreneur

Introduction

The aim of this part is to get you familiar with the various types of digital business models and help

you acquire the knowledge and tools that you will need for starting your own digital business.

Technological achievements and digitalisation are contesting the traditional way of doing business

and thus, becoming familiar with digital business models is essential for you, as a potential digital

entrepreneur. Additionally, this part describes Business Canvas and Business Model You for Digital
Entrepreneurs as examples of tools facilitating digital entrepreneurship.

Digital Business Models

A digital business model is a business model that uses digital technologies to create market value

(Bican & Brem, 2020). More specifically, it has the following distinguishing characteristics (Talin,

2022):

Digital Business Model ✓ The product/service is based on
digital technologies

Digital Business ✓ The customer needs to use a
Model
digital channel

Digital ✓ The unique selling proposition
Technology (USP) is created digitally
Digital Innovation
✓ The digital model is new to the

market
Digital

Transformation

Digital
Entrepreneurship

Figure 6. The digitalisation of a business model.

Source: Bican & Brem, 2020.

Project: GameON - 2021-1-ES02-KA220-YOU-000028541 16