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Capítulo 5: Referencias bibliográficas

Adams R.L., (2017). 10 Marketing Strategies to Fuel Your Business Growth. Entrepreneur. Extraído

de: https://www.entrepreneur.com/growing-a-business/10-marketing-strategies-to-fuel-your-

business-growth/299335

Alexander L., (2022). The Who, What, Why, & How of Digital Marketing. HubSpot. Extraído de:
https://blog.hubspot.com/marketing/what-is-digital-marketing#examples

Anim-Yeboah, S., Boateng, R., Kolog, EA., & Owusu, A. (April 2020). Digital Entrepreneurship in

Business Enterprises: A Systematic Review. Responsible Design, Implementation and Use of

Information and Communication Technology, Springer Nature Switzerland AG 2020,
https://www.researchgate.net/publication/340474463_Digital_Entrepreneurship_in_Business_Ent

erprises_A_Systematic_Review

Autio, E., et al. (2018). Digital affordances, spatial affordances, and the genesis of entrepreneurial

ecosystems. Strategic Entrepreneurship Journal, 12(1), 72–95,
https://onlinelibrary.wiley.com/doi/abs/10.1002/sej.1266

Bican, P. M., & Brem, A. (2020). Digital Business Model, Digital Transformation, Digital

Entrepreneurship: Is There A Sustainable “Digital”? Sustainability, 12(13), 5239.

https://doi.org/10.3390/su12135239

Cámara de Oviedo. (2022). ¿En qué consiste la mentalidad emprendedora? Extraído de:

https://www.mba-asturias.com/empresas/mentalidad-emprendedora/

Carpenter D., (2021). Interactive Marketing: What It Is and Why It Works. Connection Model.

Extraído de: https://www.connectionmodel.com/blog/interactive-marketing-what-it-is-and-why-it-
works

Chen J., Mansa J., Courage A. (2023). Business-to-Business (B2B): What It Is and How It’s Used.

Investopedia. Extraído de: https://www.investopedia.com/terms/b/btob.asp

Clark, T., Osterwalder, A., & Pigneur, Y. (2012). Business model you. John Wiley & Sons, Incorporated.

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