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Name: Crescere in Digitale

Country: Italy

Starting Year: 2015

Ongoing: No, the 2022/23 edition is about to finish at the time of writing

Description of best practice

Crescere in Digitale (literally “Growing in Digital”) is a project implemented by Unioncamere (Italian

Union of Chambers of Commerce, Industry, Crafts and Agriculture) in partnership with Google,
promoted by ANPAL (National Agency for Active Labour Market Policies) and the Ministry of Labor

and Social Policy. The aim is to promote, through the acquisition of digital skills, the employability

of young people who are not studying or working and invest in their skills to accompany businesses

in the digital world.

The first edition of the project was launched in 2015, and in 2022-2023 there was the second edition:
since the launch of the first edition, more than 147.600 people have enrolled, and more than 3000

young people have found their career path through the project.

The main objectives of the project were: to enhance young people’s digital skills and facilitate their
entry into the world of work, and to consolidate the digital innovation path of companies through

internships of young digitizers.

For all participants (young people aged 18-29/30), the project included an online MOOC course,

offered by Google, consisting of 25 chapters, for a total of 98 modules and 50 hours of lectures,

practical examples, and case studies on digital techniques and tools for business, e.g., social media
management, web marketing, industry 4.0, cloud, digital transformation, video marketing, etc.

After passing the test, eligible young people could be called to participate in field training workshops

(group and individual) where they could get in touch with the world of eligible and invited registered
companies. The workshops were both group training sessions organised by the structures of the

territorial Chambers of Commerce aimed at improving the young candidate’s technical knowledge

and skills, and individual training sessions for job orientation.

Then, if selected, the young people were eligible for 6-month paid extracurricular internships.

Project: GameON - 2021-1-ES02-KA220-YOU-000028541 28