Page 33 - EN_GameON_PR2_Digital_Entrepreneurship_Guidelines_FINAL

Name: Lanzadera

Country: Spain

Starting Year: 2013

Ongoing: Yes

Description of best practice

Lanzadera is a project born to support entrepreneurial leaders, whose objective is to generate the

necessary conditions to help entrepreneurs create efficient companies and add value to society by
implementing a solid business model. It was created in 2013 by Juan Roig, president of Mercadona

(leading supermarket company in Spain), in the Marina de Empresas building, in Valencia, Spain.

One thing that differentiates Lanzadera from other accelerators is that it shows startups the

business management model applied by Mercadona supermarkets. It is called the “Total Quality
Model”. It is aimed at inspiring entrepreneurs to create sustainable and scalable companies, while

focusing on 5 key components: customers, workers, providers, society and shareholders (or

investors).

Once a startup is selected to enter Lanzadora, and depending on its needs, it will receive tailored
services from the accelerator. The Scale Up phase is aimed at mature companies that have a proven

and profitable model but need help to reach new goals; the Growth phase promotes companies

with potential but that pursue faster growth; the Traction phase is focused on startups in their initial

phase; and the Start phase is assigned to entrepreneurs who are still shaping their project. In each

of these acceleration programmes, the startup will receive training and financing, but also the
possibility of collaborating with large companies through agreements made in Lanzadera.

Since 2013, Lanzadera has supported over 1200 companies that have themselves created about

10.000 employment positions. The selected companies stand out for having applied disruptive
technology in areas such as logistics, finance, mobility, sports, agriculture, health, education,

sustainability or construction. Lanzadera not only welcomes technological proposals. Achieving a

“Total Quality Model” is, for them within the reach of both digital and physical companies. And that

is its main distinction in the sector. It has managed to create a financing ecosystem that supports a
target forgotten by other proposals more focused on international trends.

Project: GameON - 2021-1-ES02-KA220-YOU-000028541 32