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Chapter 4.2: Case Studies

Name: Pop Market

Country: Greece

Starting Year: 2021

Ongoing: Yes

Description of case study

Pop market is a startup which was designed with goal to offer online grocery delivery in just 15 min
from the time of the order. There are also other well-known companies in the market but the

competitive advantage of this startup and the app, is the fast delivery that promises and the low fee

of one euro for the delivery services. In this day and age, people love to spend as less time as possible
to complete daily tasks that require much of their time and energy. With the hectic schedules and

quick pace of life it is really relieving to know that with the press of some buttons, your vegetables,

supermarket essentials or food will arrive to your door, without even having to step outside. People

can invest the time that they would spend by going to the stores on other more productive actitivies.

Up to now, Pop Market covers the areas around the center of Athens with higher goal to expand

their services to all the neighbourhoods of Athens. In order to achieve the quick delivery, many dark

stores have been created in different areas. Deliveries take place from 8am till midnight. As payment

method, only option is the online payment in order to diminish the time of the interaction between

the purchaser and the person who completes the delivery. The person behind the start up, had also
created 2 start ups in London in the field of the supermarket delivery. After gaining all the knowledge

and experience, he has now started the third business Pop market, which goal to offer quick and

high-quality service.

Motivating factors

Real life examples can serve as a source of inspiration to young people. Comparing to some years

ago, nowadays people have access to the Internet and many tools that they can use to their favor.

World is now digitally connected, and societies are open to new ideas. Experienced people are

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