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Name: DeleiteWear
Country: Spain
Starting Year: 2020
Ongoing: Yes
Description of case study
DeleiteWear is an ecommerce company that offers the HORECA sector to revalue its textile waste
in uniforms and merchandising with social and environmental value. The company operates using
upcycling and old blankets from the hotels as raw material to design shirts and other clothes, so as
to eliminate waste and following circular economy principle. Deleitewear is a social company and
work with workshops that train vulnerable people, survivors of trafficking for sexual exploitation
who need to be integrated into society through a profession in dressmaking. Their current working
process is as follows:
● Rescue of quality waste that is sanitised in the laundries of luxury hotels (collaboration with
Cáritas, spanish charity that collect old textiles)
● Design of professional wear
● Sewing in local insertion workshops in Spain
● Delivery of unique uniforms of high quality. Their products are 100% vegan (Their process
refrains from land exploitation, protecting the biodiversity of forests) and 100% upcycled
(avoiding pollution that would mean wasting valuable textiles.)
They work with hotels, restaurants, tourism delegations in their sustainable transformation. They
have achieved working with large size companies such as RTVE (public TV and radio in Spain), ACCOR
or NOVOTEL. This start-up was build using LEAN Canva method. Its main channels are the company
corporate website and Instagram.
This start-up founders highlight the digital dimension of their business, which relies entirely on
digital marketing and online strategies for its sales. Instagram especially has been an entrance door
on the market, to make them known. They have received already several entrepreneurial awards.
Recently, they were selected to work with the Lanzadera programme (see Lanzadera Best Practice),
a pioneer Spanish business accelerator.
Project: GameON - 2021-1-ES02-KA220-YOU-000028541 39
