Page 43 - EN_GameON_PR2_Digital_Entrepreneurship_Guidelines_FINAL
P. 43

Chapter 5: References



            Adams R.L., (2017). 10 Marketing Strategies to Fuel Your Business Growth. Entrepreneur. Retrieved

            from    https://www.entrepreneur.com/growing-a-business/10-marketing-strategies-to-fuel-your-

            business-growth/299335


            Alexander L., (2022). The Who, What, Why, & How of Digital Marketing. HubSpot. Retrieved from
            https://blog.hubspot.com/marketing/what-is-digital-marketing#examples


            Anim-Yeboah,  S.,  Boateng,  R.,  Kolog,  EA.,  &  Owusu,  A.  (April  2020). Digital Entrepreneurship  in

            Business  Enterprises:  A  Systematic  Review.  Responsible  Design,  Implementation  and  Use  of

            Information  and  Communication  Technology,  Springer  Nature  Switzerland  AG  2020,
            https://www.researchgate.net/publication/340474463_Digital_Entrepreneurship_in_Business_Ent

            erprises_A_Systematic_Review


            Autio, E., et al. (2018). Digital affordances, spatial affordances, and the genesis of entrepreneurial

            ecosystems.         Strategic        Entrepreneurship        Journal,        12(1),       72–95,
            https://onlinelibrary.wiley.com/doi/abs/10.1002/sej.1266


            Bican,  P.  M.,  &  Brem,  A.  (2020).  Digital  Business  Model,  Digital  Transformation,  Digital

            Entrepreneurship:  Is  There  A  Sustainable  “Digital”?         Sustainability,  12(13),  5239.

            https://doi.org/10.3390/su12135239

            Cámara  de  Oviedo.  (2022).  ¿En  qué  consiste  la  mentalidad  emprendedora?  Retrieved  from

            https://www.mba-asturias.com/empresas/mentalidad-emprendedora/


            Carpenter  D.,  (2021).  Interactive  Marketing:  What  It  Is  and  Why  It  Works.  Connection  Model.

            Retrieved  from  https://www.connectionmodel.com/blog/interactive-marketing-what-it-is-and-
            why-it-works


            Chen J., Mansa J., Courage A. (2023). Business-to-Business (B2B): What It Is and How It’s Used.

            Investopedia. Retrieved from https://www.investopedia.com/terms/b/btob.asp


            Clark, T., Osterwalder, A., & Pigneur, Y. (2012). Business model you. John Wiley & Sons, Incorporated.









             Project: GameON - 2021-1-ES02-KA220-YOU-000028541                                                                                                         42
   38   39   40   41   42   43   44   45   46   47   48