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Name: VICIO

Country: Spain

Starting Year: 2020

Ongoing: Yes

Description of case study

VICIO is the digital restaurant born in Barcelona at the beginning of the pandemic and which has
achieved a growth of 900% and a turnover of almost 4 million euros in its first year. It is a different

concept of food that its creators, the chef and entrepreneur Aleix Puig and his partner, the also

entrepreneur Oriol de Pablo, were clear that it should be based on quality. Under this premise, they

have created a real brand with a lot of personality, which goes beyond a restaurant, and which

constitutes a whole experience, from the moment you order until you finish eating. No catches
Quality supported by a modern and fresh brand. Beyond its products, VICIO is an experience in itself

that exudes provocation and with which thousands of users already feel represented. So much so

that the brand, after invading cities with its VICIO stickers, recently put on sale some merchandising
products, such as home mats, which sold out in a matter of hours. in a matter of hours.

The implementation of the latest technologies is a determining factor in VICIO's success. The

development of its own software and the incorporation of a CTO (Chief Technology Officer) in the

team have allowed the brand to become more efficient, reducing time and maintaining quality.
while maintaining quality. In this way, it has achieved an increase of more than 400% in the number

of orders in just a few months. number of orders in just a few months. A Burger is sold every 15

seconds.

Motivating factors

VICIO was born out of the desire to be an entrepreneur, to create something different. In

inhospitable circumstances, such as the start of the pandemic and the consequent lockdown, the
chef Aleix Puig, winner of the MasterChef programme, and the entrepreneur Oriol de Pablo began

to strike up a conversation on social networks. Although they did not know each other, together

they saw an idea and a project that they had to carry out. So, they set out to create a digital brand

to sell in delivery.

Website: https://www.ganasdevicio.com/

Project: GameON - 2021-1-ES02-KA220-YOU-000028541 41