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Motivating factors
Laura, young entrepreneur and founder of Deleitewear, has an inspiring story. She studied textile
engineering and wanted to work in the fashion sector. Despite a strong entrepreneurial spirit, she
didn’t want to create a new brand associated with new textile waste, as she was aware of the
contamination created by this sector. And then she discovered the upcycling concept. It was during
the pandemic, she had time to think about her project, and together with her mother and Nuria,
her associated, they took benefit of the lock down to start working on this project. They planned
everything online, and their business is entirely based on digital tools. In addition, it relies on key
concept of youth and women empowerment, social economy and environmental protection.
Website: https://deleitewear.com/
Figure 14. DeleiteWear
Source: DeleiteWear Website
Project: GameON - 2021-1-ES02-KA220-YOU-000028541 40
