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Name: Satispay

Country: Italy

Starting Year: 2013

Ongoing: Yes

Description of case study

Satispay is a platform for digital payment and money transfers via the Internet, born in 2013 from

the idea of three young people from the city of Cuneo (Piedmont Region), Alberto Dalmasso, Dario
Brignone and Samuele Pinta.

In 2015, the Satispay app was born, thanks to which it is possible to pay online and in affiliated

stores, exchange money with other people, make phone top-ups and donations, and pay bills. In

fact, the app allows payments among individuals, by operating on a simple address book, or

payment at affiliated stores on the list, using geolocation or QR code.
Independent of credit cards and a specific bank, with Satispay it is possible to transfer money to

personal contacts and pay in stores as easily and immediately as a message on WhatsApp. Satispay

uses only secure, non-sensitive data because it works without credit or debit cards. The app works
by setting a weekly budget that cannot exceed 200 euros and linking a bank account to it. It is only

necessary to have a phone number and IBAN.

There is a version of the app for individuals and one for businesses. For individuals, it is necessary

to register and create a Satispay account to start using the app: all that is needed is an ID, bank

account IBAN code, and an Italian tax code. Then, the app allows the selection of the minimum
weekly amount of money which is safely deposited in a secured account. For business, it is necessary

to create a business profile and join a network without intermediaries that allows accepting

payments while reducing merchant fees. The incentive to use Satispay comes from the fact that,
especially in relation to credit or debit card payments, it does not charge fees for all transactions

under 10 euros, while for those over 10 euros, the fee is fixed at 20 cents.

In 2023, Satispay reached almost four million active users.

Motivating factors

Satispay is an Italian company that has developed a service that allows payments to be made using

only a smartphone app, compatible with almost any smartphone with Android or iOS operating

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