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Table of contents
Chapter 1: Introduction................................................................................................................................................. 3
Chapter 2: Theoretical Concepts.......................................................................................................................... 4
Chapter 2.1: Digital Entrepreneurship................................................................................................................. 4
Chapter 2.2: Digital Transformation and Possibilities............................................................................. 6
Chapter 3: Tools for Digital Entrepreneurship............................................................................................. 9
Chapter 3.1: Entrepreneurial Mindset.................................................................................................................. 9
Chapter 3.2: Digital Marketing................................................................................................................................ 13
Chapter 3.3: Business Models, Business Canvas,
Business Model You for Digital Entrepreneur.............................................................................................. 16
Chapter 3.4: Innovation and Entrepreneurship Core............................................................................. 21
Chapter 4: Best Practices & Case Studies.................................................................................................... 26
Chapter 4.1: Best Practices...................................................................................................................................... 26
Chapter 4.2: Case Studies....................................................................................................................................... 34
Chapter 5: References................................................................................................................................................. 42
Project: GameON - 2021-1-ES02-KA220-YOU-000028541
