Page 6 - EN_GameON_PR2_Digital_Entrepreneurship_Guidelines_FINAL

in digital entrepreneurship are therefore called digital entrepreneurs, and the resulting businesses or

companies are called digital enterprises.

Who is a digital entrepreneur?

A digital entrepreneur is thus a person who has decided to use the resources the Web makes available,

organizing them according to a business model, to create his or her own online business.

Digital entrepreneurs take advantage of the typical features of the online world and its systems (from

social networks to management software, from content creation systems to paid promotion systems)

to gain a huge competitive advantage over more traditional types of offline entrepreneurs. In fact, it is
important for a digital entrepreneur to have a digital entrepreneurial mindset, which includes

entrepreneurial orientation and the ability to learn and develop a general understanding of web and

mobile technologies (Jafari et al., 2020) and other digital and social channels.
In general, digital entrepreneurship depends on digital technologies, which change very dynamically and

require entrepreneurs to keep up with new developments and innovate continuously (Jafari et al., 2020).

Why should young people be interested in digital entrepreneurship?

Youth unemployment is one of the biggest global challenges, exacerbated by the Covid 19 pandemic

(ILO, 2022). At the same time, young people show a high level of interest in entrepreneurship, but
despite this, very few young people are working in start-ups or running businesses (OECD/European

Commission, 2021). An important aspect to consider is that young people, born in a digital environment,

have a competitive advantage: they are familiar with the Internet, social media, etc., and can move easily
in the online sphere.

The expansion of job opportunities in the digital economy, accompanied by efforts to increase education

and skill levels, could contribute to the formalisation of youth employment. Indeed, the digital economy

has the potential to promote youth employment, together with the policy level to transform this
potential into actual work opportunities (ILO, 2022).

Project: GameON - 2021-1-ES02-KA220-YOU-000028541 5