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amidst adversity, enhance stakeholder trust, maintain competitive advantage, and ultimately

flourish even in the face of uncertainty or crisis.

Another important trend nowadays is sustainability. Sustainable business strategy refers to the

long-term planning and decision-making process that ensures a company's operations align with

environmental, social, and economic sustainability. A sustainable business strategy encompasses a

holistic approach that integrates sustainability principles into all aspects of the organisation,

including product design, supply chain management, employee practices, and stakeholder
engagement. By adopting sustainable practices, companies can not only reduce costs and enhance

their reputation but also contribute towards creating a more just and resilient global economy.

To fully harness the potential of digital transformation, it is essential for entrepreneurs to invest in

building digital capabilities within their organisations. This may include upskilling employees to

operate digital tools effectively, fostering a culture of continuous innovation, and collaborating with

technology partners to keep up with the latest trends and developments.

In conclusion, Digital Transformation presents a realm of unprecedented possibilities for

entrepreneurs. By embracing digital technologies and reimagining traditional business models,

entrepreneurs can not only stay ahead in an increasingly competitive market but also uncover new
avenues for growth and success.

Figure 2. Digital Transformation
Source: Canva Database

Project: GameON - 2021-1-ES02-KA220-YOU-000028541 8