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Emphasis on the Customer
1 •apps like WhatsApp make the customer aware of what is going on around them at all times

Real time data
2 •certain actions and company's performance are guided by having access to real time data with
employees working even more effectively

Customer expectations fulfilment
3 •online platforms allow better access to target groups and can act accordingly to their emotions and
preferences

Better marketing results
4 •improves relationship between brand and customer by helping to make more informed decisions and controls
all the supply chain

Figure 1. Benefits of Digital Transformation
Source: The Wisdom of Digital Transformation

Moreover, the advent of emerging technologies such as artificial intelligence, Internet of Things
(IoT), and blockchain have opened doors to innovative solutions, offering entrepreneurs the chance

to disrupt traditional industries and create entirely new business models. These technologies have

the potential to revolutionise sectors like healthcare, logistics, finance, and manufacturing, allowing

entrepreneurs to carve a niche within these industries with disruptive and scalable ideas.

Covid 19 pandemic has sped up the process of digital transformation as digitisation became an

integral part of the company’s strategy and success. It is taken for granted yet enterprises need to

make constant changes and updates relating to their digitalised journey.

Resilience in a company's business strategy is imperative for long-term success. It refers to the

ability of a company to adapt and recover quickly from unexpected disruptions or challenges, such

as economic downturns, market changes, natural disasters, or technological advancements.

Resilient companies proactively identify potential risks and develop contingency plans to minimise
the impact on their operations and bottom line. By integrating resilience into their strategic

planning processes, companies can better navigate uncertainties, seize opportunities for growth

Project: GameON - 2021-1-ES02-KA220-YOU-000028541 7